Comms 101
Internal comms — what’s part of the job? This program guides you through the core topics and concepts you should know about. For communicators just starting out or wanting to get a bigger picture of the field.
01. Setting Goals
Define your goals, involve your stakeholders, and create SMART outcomes.
FREE
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02. Understanding Your Audience
The difference between understanding and segmenting your internal audience, how to create personas, and why you should.
FREE
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03. Creating Powerful Messages
Creating a story, defining the intended results of your communication, and rules for delivering tough messages.
FREE
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04. Getting More Resources
Determine the right roles for you and your team, gain internal influence, and more resources.
FREE
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05. Comms Planning
The challenge of communications planning, establish traffic control for your internal messages, and learn how to align your internal publishing community.
FREE
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06. Channel Mix
Why does comms need a channel mix? Learn how to create a good mix and to manage it, and learn to choose the right channel for your message.
FREE
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07. Content Formats
How content formats work together, how to make content reader-friendly, and the power of storytelling.
FREE
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08. Enabling Your Organization
Enabling your Line Mangers, Internal Publishers, top leadership, and CEOs.
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09. Employee Voice
Employee voice in organizations, the channels for employee voice, and what internal comms can do to support it.
FREE
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10. Interaction and Gamification
The strategic value of Interaction, how to make content interactive, and how you can get started.
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11. Employee Services
The power of employee services, service examples, and best practices.
FREE
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12. Measurement
How to think about measurement, the measurement cycle, and metrics for operative measurement.
FREE
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13. Team Development
The 6 core competencies for internal communications, How to identify growth areas for you, and your team and some tips and techniques.
FREE
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