Strategize Expert
For communicators who want to become strategic partners to their leadership. Learn how to demonstrate the value of your work, how to support strategic change through narratives, and create and deliver on impactful communication objectives that resonate with your audience.
The Value of Strategic Comms
What are the components of a communication strategy? What’s the strategic value of comms for an organization? What are narratives and strategic topic planning and how do you use them?
FREE
Show Overview
Strategic Change in Organizations
What's important when it comes to communicating change? What’s part of a change comms plan? And which questions do you need to ask yourself to successfully communicate change?
FREE
Show Overview
Planning Your Comms Objectives
How do you develop strategic comms objectives and key results? What is the OKR framework? And how do you choose metrics and key performance indicators (KPISs) to keep track of your goals?
FREE
Show Overview
Know Your Audience: Segmentation & Personas
How do you segment your audience to target messaging? How do you build employee personas to tailor messaging? When do you use segmentation and when do you use personas?
FREE
Show Overview
COMING SOON - Stakeholder Management for Communicators
Who are the main stakeholders for comms? How do you best collaborate and communicate with them? And how do you build a stakeholder map?
Not currently available
Show Overview
COMING SOON - Running Successful Comms Audits
What are the steps to creating a successful comms audit? What do you need to think about? And how do you carry out the audit step-by-step?
Not currently available
Show Overview